The Bridgestone Group’s mission is based on the words of its founder: “Serving Society with Superior Quality.” To fulfill this mission, Bridgestone Group has used the concept of “foundation” to demonstrate the sustained commitment of employees to provide its customers with world-class products and services and to serve the communities where Bridgestone does business. “The Bridgestone Essence” is composed of the above words, integrated corporate culture, and diversity that today’s company has inherited, and a shared sense of values that can be embraced by Bridgestone employees around the world.