guess your lunch hour is about to start and you are browsing through your facebook. just at that moment, an ad for a deal on a local fast food restaurant pops out in front of you! you would be tempted to order, right? now imagine if this ad showed up after you have had your lunch. your temptation would be reduced, right?
this is the magic of reaching your audience at the right time and right instance to trigger the right response from them!
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