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CONTAGIOUS ENTREPRENEURSHIP

everyone can do a job if taught, why then would they not be able to do a business if taught? they most certainly could. lanetwelve makes a conscious effort to create an environment where breaking out of the box is encouraged. we want people to question, to not simply obey orders. our ceo literally thinks […]

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KKG

It’s an ordinary bell. It hangs on a thick yellow string that’s beginning to flake. Its small, small enough that it would fit in the palm of a twelve year old. And it’s called the “KKG”. Almost every week, the KKG is pulled off its hanging place, viciously carried over to the head of a […]

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A CULTURE RECIPE

Like any other dish, creating a near to perfect culture takes time. Rushing into it can destroy the crucial ingredients that are mixed into it during the process. As a culture specialist I take into account that every ingredient put into it doesn’t lose its original flavor and taste during or after the final creation. […]

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WHAT’S THAT? A what… a d-d-degree you say?

The world that was, flashes past, university, tuitions, homework, assignments Papa’s patting you on the back and saying “just get a degree and get it over and done with so you get a job” Mama’s kissing you goodbye as she hands you extra lunch because you’ll be hungry after that after school math class   […]

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THE NEW HR CODE

ten or even five years ago, one never expected to hear the answer “internet” when we asked anyone about how they landed any particular job. looking for a job almost always involved phone calls to references, hard copied cvs and face to face interviews. enter digital and the hr equation got shaken up, disrupting and […]

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SNAPCHAT THE NEW KID ON THE BLOCK

when it comes to social media, there is no dearth of new developments. a new platform is popping up and attracting new users every other day. the latest social media application to gain momentum in pakistani digital world is snapchat. although the app was launched way back in 2011, it has started gaining popularity locally […]

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RIGHT DIGITAL MEDIA PLANNING

guess your lunch hour is about to start and you are browsing through your facebook. just at that moment, an ad for a deal on a local fast food restaurant pops out in front of you! you would be tempted to order, right? now imagine if this ad showed up after you have had your […]

Digital-PR

PR THE DIGITAL WAY

a crisis is like a fire. it erupts suddenly, has to be extinguished with urgency and can cause extensive damage if it rages on. now imagine if a fire explodes and the emergency team reaches late or does not reach at all. what will happen? damage and more damage! for any traditional pr company, absence […]

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LANETWELVE GAVE ME WINGS

it was a hot summer day of june 2012. i was driving to my first interview at lanetwelve with lots of expectations; expectations of a proper office, huge team and so on. having read the client portfolio on the website was enough to have me hooked. however, as soon as i stepped into the office, […]

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LEAD GENERATION THE BOTTOM LINE

every business is after sales and sales is the reason businesses exist, operate and function. the sales function typically has been the realm of cold calls and mass produced sales pitches without an ounce of customization/personalization or emotions that can actually win or lose business for any organization. not anymore though. the typical sales function […]

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CUSTOMER SERVICE IN THE DIGITAL AGE

imagine you have encountered a problem with your service or need a product recommendation or want to talk to your company. as a customer, what would you do if you want to get in touch with your product or service provider? do you wait for the weekend or take time off work and drive to […]

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THE CEILING WITHIN

marriage signifies a key turning point in the lives of the majority of women. The wedding period is also the inevitable time when each and every experienced (read married) woman prides herself in giving out to the bride her (un)fair share of advice. amongst the many dilemmas plaguing a woman’s mind is definitely that of […]

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5 TIPS TO IMPRESS YOUR BOSS

your job, your career is entirely in the hands of your boss. he can take you around the world, in a good way, or can put your career in jeopardy if you don’t sell yourself right. remember, in modern organizations, your boss’s success depends on your success. your boss is always looking for someone whom […]

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MANAGING THE BEAUTY BRAND COMMUNITY

Ever since the dawn of time, women have always found ways to beautify themselves. Be it through unusual make up techniques or bizarre skin care regimes, it is a lifestyle that women have mastered in their daily routines. Although, a regular dilemma faced by women is that of what product to use, which is why […]

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THE BOY (PART-I)

Once upon a time there was a small boy who lived in a big city. The boy loved to read prose, poetry, and comics, virtually anything he could lay his hands on. He loved to play Pacman on his father’s PC when he was not home. Our boy wanted to write something and become a […]

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MIRROR IMAGE OF SORTS!

uncertainty and skepticism were pretty much the two dominant emotions that consumed me when i decided to join lanetwelve. however, i quickly realized that my decision was not an incorrect one. despite a tumultuous start that left me gobsmacked, i gradually began seeing this place for what it really is. lanetwelve is a breed apart […]

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CRAZY LANETWELVE!

Ever since the drastic move back to Karachi, I was impatient, confused, excited, and absolutely professionally confused. My days were consumed with endless anxiety. Questions collected like old friends. What if I never found the right job? What if I never found that one thing that I was good at? What if I remained unemployed […]

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CELEBRATION OF LOVE @ LANETWELVE

“You’re a good person, even if you did a bad thing, and I know you can do better.” “Even if you do something stupid, I’m still going to love you no matter what!” “You’re worth everything in this world” Yes, we often hear these words from two most beautiful people in our life, who see […]

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WHY I CHOOSE TO BE MAD???

leaving a job is never an easy decision. the moment i told my friends and peers that i am leaving my stable job to get out of my comfort zone and start working in a digital agency; the first question thrown at me was, “are you mad?” then came the question what lanetwelve is. for […]

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5 REASONS YOU SHOULD (NOT) WORK FOR AN AGENCY

There has always been quite a debate about landing a good job and the ‘good’ being such an abstract term you never know whether it is the ‘good’ that you want or the other one. If you have read my previous post titled Deadly Job Hunt , you would know that I have had my […]

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LANETWELVE COMMITS A CRIME!

taking the very basic definition of ‘crime’ it is defined as; “an action of breaking rules, the conventional cycles and then revealing a new way of doing things which can be right or wrong for different school of thoughts.” crime of dreaming big: cherishing every day to play larger than life, thinking phenomenal that can […]

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CHANGE E MAMNU

How cheap… Ewww… Istaghfirullah … The title made you say this and many wouldn’t even have started reading it considering it to be of the cheapest type. It’s the change in you that made you do so. This change came while Britney progressed, got married, gave birth and started packing her child’s school bag, but […]

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A SERIES OF COUNTLESS ADVANCEMENTS

At times, something that seems challenging and intimidating at first is often one thing that teaches one a great skill. What may appear a tedious task could be something that leaves a lasting impact on an intellectual. That is what my journey at lanetwelve was initially like. On the first day of my internship, I […]

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KIA MAIN PAGAL HUN?

Tum Pagal Ho… These were the first words my mother said to me when I told her I wanted to quit my job and serve a trial period at a digital media agency. I convinced her to let me take the risk because I was sick and tired of the 9-5 routine life that everyone […]

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THE SUZUKI CERTIFIED USED CAR GALA

As far as innovative product and service offerings are concerned, Pak Suzuki has done a great job of introducing the concept of the Suzuki Exchange & Certified Used Cars Program. In order to make people aware of these programs Pak Suzuki Organized a Certified Used Car Gala. Not only has this helped the company in […]

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MAGNUM’S HUNT FOR PLEASURE

Wall’s Magnum has always been known for its premium quality and the heavenly taste of chocolate. It has built a strong reputation and fan base for itself since its initial launch. However, the success story does not stop here as Magnum is geared up to bring more innovation into its chocolate experience. There are three […]

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CONSEQUENCES OF NOT POSTING DAILY.

This is the time of instant communication! Brands need to stay in touch to reinforce their ideas and to know what the people expect out of them. And for that, facebook is a very good method 🙂 However, the medium is utilized fully only if admin posts every day. Otherwise, the following consequences can be […]

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EGYPT’S REVOLUTION- IT’S JUST THE BEGINNING!

It’s just 18 days and the world is changed! It’s a mere status update or tweet and the spark is ignited! It’s just a thought of living a better life and the potential is reached! And yes, it’s Egypt this time. Egyptians have cried out loud to bring an end to poverty, unemployment, corruption, police […]

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YOU ARE NOT NORMAL… MY FRIEND

Did they try finding a fire, or they chased? They did and they failed! but they kept on chasing it, didn’t deviate from their path and acted like a stupid army man, whom we salute acting more and more stupid. Ill bore you again, so did they find the aero plane in the caves or […]

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HOT BUTTON MARKETING – II

We have already discussed the first two ‘Hot Buttons’ in our previous blog. Let’s continue after that: Hot Button #3 – The Excitement of Discovery   Consumers who respond to this button want to discover everything by themselves. A discovery is something learned or found. It includes both the new and the unexpected. New products […]

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HOT BUTTON MARKETING – I

Hot buttons are emotional points that push a prospect to make a purchase or do activities as these points hit them emotionally. These buttons vary from person to person but are present in everyone and when we, as marketers, hit those buttons we can influence their buying behavior. The Hot Button Principle means you stand […]

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TWITTER IN PAKISTAN

Twitter is not just a social networking platform but also a micro-blogging service. It has an option of tweeting where you can tell everybody what you are up to, but in a limited amount of words though. One can also follow people on twitter and they in turn can follow back, very similar to your […]

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HIRING IN THE SOCIAL MEDIA WAY!

Few days ago a friend called me up after seeing my status on a social network, and not only this, few other friends and friends of friends asked them about it, well there was nothing special in the status I set, but was about the new candidate we have been looking for our agency. This […]

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ROLE OF SOCIAL MEDIA DURING NATURAL DISASTERS

There are a lot of natural calamities that hit countries which are deprived. We are in a position which is called “state of now” and don’t have any pro active approaches to cope up with them because we are not aware of them. Thanks to “social media” which has become a part of every one’s […]

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GETTING ALONG WITH FAN PAGES

I never had that much of an idea about fan pages until I joined Lane 12! Earlier on, I just thought that fan pages are just meant to be joined and for our friends to see them on our profiles but no siree! Fan pages are a lot more than that…They are meant to build […]

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MEETINGS AND GROWTH!

We are starting out. We are gathering people. We are meeting brands. We are uniting the world! Last week was a quite a busy and exhilarating one for us. Our CEO was off to ISD for meeting clients. Although we all did play a part in preparation for the meetings, but then it’s always the […]

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HUSTLING AND BUSTLING TIME!

It is rightly said that the secret of getting ahead is getting started. This is the idea we are following to the core these days. After making loads of changes in our offline world, “our office premises”; we are full of activity to bring something new in our online world. Simply put, we are working […]